David Cronenberg was born in Toronto, Ontario, Canada, on March 15, 1943 to Milton Cronenberg, a writer and an editor, and Esther Cronenberg, a talented musicianAs a child, David Cronenberg wrote eerie short stories which seemed to premeditate the type of films he would create later in his life, as did his studies of Science and Literature at the University of Toronto. After his director’s debut in 1969, Cronenberg became one of Canada’s most prolific and iconic directors and has since developed a cult following of those who enjoy his unique style of portraying horror and gore.
Cronenberg has directed a total of 40 movies, some of the more well-known being Videodrome and The Fly, and he is said to have been influenced by authors such as William Burroughs, who wrote in the bold, straightforward, and expressive" style of the Beat Movement, and Vladimir Nabokov, most known for his edgy and explicit novel, Lolita . Cronenberg’s films fall into the film genre known as body horror or venereal horror “in which the main feature is the graphically depicted destruction or degeneration of a human body or bodies”. This style is generally characterized by infections of flesh parasites, graphically depicted mutilation or degeneration of the body, and bodily mutations rendered by either a genetic malfunction or medical affliction.
Evolution and TIFFEdit
Bodymindchange.ca is really part of a promotion for David Cronenberg: Evolution, an exhibition by the Toronto International Film Festival (TIFF) that celebrates David Cronenberg’s accomplishments. The project, which will be exhibited by the TIFF on Wendesday, October 30, 2013, will “explore the various stage of Cronenberg’s evolution as a filmmaker…[through] interactive art instillations.”  . The Bodymindchange transmedia push was engineered by Lance Weiler in collaboration with the CFC Media Lab and will remind fans of Cronenberg’s 1983 film, Videodrome, which deals with a plot of widespread mind-control similar to the one that is likely to unfold through the implantation of the proposed PODS. Weiler says that although Bodymindchange may be inspired by Videodrome, it has been “reimagined for the 21st century and brought to life across three platforms—online, mobile, and the real world.” By supplementing the Evolution exhibit with a multi-platform promotion, Weiler has presented “the plausible science fiction found in Cronenberg’s work” that will serve to fully immerse the audience in an authentic Cronenbergian world .
Further information can be found here